Marketers base their entire strategies on findings they get from research. But can research data really be trusted???

Ever thought of the quality of the data for which you spend such large amounts of money???

Is the data you get really worth the kind of money you pay???

Given the amount of money spent on the market research projects and the kind of decisions made by the companies on the basis of their findings, it is important to make sure that the data collected is of good quality. Hence IT IS CRITICAL TO MONITOR THE SAME.

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Consumer immersions are necessary for any marketer since they help in giving a first hand feel of how the consumer reacts to various stimuli – not only with respect to client category but in general life per se – which is necessary in winning at the market place.

We have the capability to provide DCCs pan-India. Interviews can be set up with any TG specified by the marketer at a short notice of 3 days (in Northern India) and 5 days anywhere else.

 
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We have teams to handle fieldwork for all types of researches:

      -    Product test
-          Promotion tests
-          Packaging test
-          Advertising test
-          Dipsticks
-          Segmentation
-          STMs
-         Shop observations
-          Census
-          All kind of central location tests (CLT’s)
-          H & A studies in rural and urban locations
-          Qualitative groups and DI’s
-          B 2 B studies
-          Telephonic research
-          Opinion polls & Exit polls
-     Social & Rural studies
-     Qualitative groups and DI’s
-     Etc.

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In today's competitive world, it is critical to provide the customer outstanding service to be able to retain him. Though marketers constantly make norms that need to be adhered to, it is critical to ensure that these are adhered to by the frontline executives – who are the face of the company.

We conduct mystery-shopping exercises on demand for clients, where our interviewers pose as customers of the client and evaluate adherence to the pre-defined norms. We can provide multiple inputs depending on the various scenarios that the client is interested in. We have a large team of shoppers on our panel to suit any kind of profile or requirement of the client.

 





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