Conducting field work on any kind of Quantitative and Qualitative research
We have teams to handle fieldwork for all types of Quantitative researches:
  • Product test
  • Promotion tests
  • Packaging test
  • Advertising test
  • Dipsticks
  • Segmentation
  • STMs
  • Shop observations
  • Census
  • All kind of central location tests (CLT’s)
  • U & A studies in rural and urban locations
  • B 2 B studies
  • Telephonic research
  • Opinion polls and Exit polls
  • Social & Rural studies
  • Etc.
                     
We also have a complete set up for Qualitative researches eg. FGDs and Depth Interviews: 
  • Preparation of Discussion Guidelines (DGs) based on the brief from client
  • Arrangement of venue and set up as per requirement.
  • Field recruitments and Screening of respondents
  • Organize Moderation , Transcription and Content Analysis /Report as per requirement. 
  
The following services will be provided by us:
  • Initial preparation for the project (Field instructions note, stimulus etc.)
  • Selecting the right team - as per the project’s requirement
  • Area planning - selection of areas ensuring the coverage of the city and the TG following the method suggested (we can also help the client in deciding the best method)
  • Briefing/Training- Proper briefing and individual mock calls to select the final team
  • Accompaniments - with each and every interviewer and give feedback/debrief to the entire team on the observations.
  • Back checks - Following a random picking method covering the entire team and sample size
  • Data punched and excel sheets provided to the client post fieldwork (on demand)

* The Research Brief explaining the objective and methodology along with the  questionnaire will be provided by the client..

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