| Given the amount of money spent on the
market research projects and the kind of decisions made by the
companies on the basis of their findings, it is important to make
sure that the data collected is of good quality. Hence IT IS
CRITICAL TO MONITOR THE SAME.
We provide
complete Quality check (QC) solutions for every kind of research and
monitor the entire data collection process during a research project
such as-
- Area
planning-Whether it is in accordance to the guidelines provided to
the field
- Selection of
right kind of interviewers-as per the requirement of the study
.
- Adherence to
the brief- whether the quota/matching and other important
instructions given in the field brief are followed or not.
- Briefing/training-Thorough briefing explaining the
objective of the study, giving an overview of the product
category/brand, use of stimulus and mock interviews with each and
every interviewer.
- Quality of
the interviews- Accompaniments with each interviewer during
initial days of fieldwork and debrief the entire team sharing the
observation/feedback.
We conduct back
checks by picking questionnaires through a random picking
method- covering all the interviewers and entire sample
size .(Download
back check process note).
Regular updates are sent to
clients during the project on the outcome of the QC and a Comprehensive
report (download link) at the end.
The report contains a split
of correct interviews (TG is available on mentioned address, time
was spent on the interview, etc), incorrect interviews (wrong TG, no
person found of that name, etc) and borderline responses (not being
able to contact respondent).
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